FDOC Media Relations and Promotion of OJ

Web AdminOrange Juice

The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane reported on that …

FDOC Promoting OJ Sales 

Web AdminCitrus, Orange Juice

The demand for orange juice (OJ) would decline by 11.3% without the awareness produced by Florida Department of Citrus (FDOC) promotional activities, the Florida Citrus Commission was told in December. Marisa Zansler, FDOC economic and market research director, delivered that message in summarizing a recent report by Lisa House, chair of the University of Florida’s Food and Resource Economics Department. House’s report …

Japanese Agency Tours Florida Citrus Industry

Web AdminCitrus, Events

Yamano & Associates, Florida Department of Citrus (FDOC) partner agency in Japan for over 40 years, recently concluded an educational tour in Florida, continuing its efforts to explore and engage with key individuals in the Florida citrus industry. The two-day tour provided the agency with a unique opportunity to closely observe the operations and processes involved in the Florida citrus …

Florida Agriculture Braces for Hurricane Ian

Web AdminCitrus, Fruits, Vegetables

As Hurricane Ian approaches landfall this week, state agriculture associations and agencies are springing into action to prepare for the storm. Several events schedule for the week have been cancelled or postponed, including Florida Fruit & Vegetable Association’s Labor Relations Forum planned for Sept. 28-30 in Orlando. The association will provide further information on new dates for the event. Matt …

CRDF Board Acts on Research Recommendations

Web AdminAgriculture Research, Citrus

The Citrus Research and Development Foundation (CRDF) board of directors spent much of its monthly meeting in July considering recommendations from the foundation’s research management committee (RMC). TRACKING TREESThe RMC recommended that a request for proposals be put forth to create an inventory of all germplasm existing in field trials from the plant breeding programs CRDF has helped to fund. Having a …

Why Florida OJ Is a Winter Wellness Win

Web AdminUncategorized

As a Floridian, it can be easy to forget that winter isn’t all sunshine and mild temps. A quick glance at the national weather map shows frigid air and gray skies for much of the country this time of year. Add in cold and flu season on top of that – expected to be especially severe this year – and …

Fruit and Vegetable Consumption Severely Lacking in U.S. Adults

Web AdminUncategorized

A new study published by the Centers for Disease Control and Prevention (CDC) found that only a small percentage of U.S. adults consume the recommended amount of fruits and vegetables. On average only 12% of U.S. adults meet fruit-intake and only 10% meet vegetable-intake recommendations outlined in the 2020-2025 Dietary Guidelines for Americans (DGA). Low intakes may put Americans at increased risk …

Sour Future: Florida Citrus Production Faces Further Decline

Web AdminCitrus, Florida, Top Posts

Source: Citrus Industry Florida orange and red grapefruit production, already at historically low levels, will likely decline for years, according to a leading citrus economist. Tom Spreen, University of Florida Institute of Food and Agricultural Sciences professor emeritus, calculated Florida crop output through the 2031-32 season based on various yield and tree replacement assumptions. Oranges and red grapefruit are Florida’s …