UGA Marketing Professor: Demand Still Strong for Fruits, Vegetables

Clint ThompsonGeorgia

By Clint Thompson Demand remains strong for Georgia’s fruits and vegetables. That’s the good news, believes Gopinath (Gopi) Munisamy, Distinguished Professor of Agricultural Marketing at the University of Georgia (UGA) College of Agricultural and Environmental Sciences. The challenge is determining how growers can capitalize amid rising labor expenses and increasing imports from other countries. He highlighted the specialty crop sector …

Pecan Prices Steady Throughout Harvest Season

Clint ThompsonGeorgia, Pecan

By Clint Thompson Pecan prices were less than desirable for Southeast producers. But they could have been a lot worse, explains Lenny Wells, University of Georgia (UGA) Extension pecan specialist. He said prices, while low, have stayed steady throughout the harvest season. It is mainly due to China being a buyer again this year. “This year we haven’t seen a …

georgia pecan

Pecan Prices Remain Low

Web AdminGeorgia, Pecan, USDA

Georgia pecan producers will remain frustrated at the current market prices being offered for this year’s crop. According to the U.S. Department of Agriculture Agricultural Marketing Service, a few Desirable varieties, with a nut count of 45 to 46 and 53% meat yield, sold for about $1.85 per pound. Elliotts, with a nut count of 71 to 74 and 50% …

Seeking Innovation and New Opportunities in a Competitive Market

Web AdminTomatoes, Trade

By Frank Giles Michael Schadler, executive vice president of the Florida Tomato Exchange, discusses how the season has progressed and ongoing trade issues with Mexico. How has the tomato season gone thus far for Florida growers? Schadler: The start of the season was tremendously challenging for much of the industry due to Hurricane Ian. The fall crop in parts of Central …

Maximize Marketing in the Online Space

Web AdminFruits, Specialty Crops, Vegetables

By Lauri M. Baker Digital marketing could increase sales for agriculture-based businesses that sell directly to consumers. However, many business owners struggle to understand where to place their online efforts and how to effectively market in the digital sphere. The Center for Rural Enterprise Engagement (CREE) conducts research to understand best practices in digital marketing for agribusinesses. Then, the CREE …

Possible Early-Market Access Encourages Earlier Planting for North Florida Melon Farmers

Web AdminWatermelon

By Clint Thompson The early-market watermelon window in May prompted North Florida producers to begin planting their crop earlier this season. Some were even finished planting by the first couple of days of March, according to Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) regional specialized Extension agent in Live Oak, Florida. “I would say that over …

Potential Early-Market Access Prompts North Florida Melon Farmers to Plant Earlier

Web AdminWatermelon

By Clint Thompson The early-market watermelon window in May prompted North Florida producers to begin planting their crop earlier this season. Some were even finished planting by the first couple of days of March, according to Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) regional specialized Extension agent in Live Oak, Florida. “I would say that …

Low Supply and High Prices for Florida Tomatoes

Web AdminTomatoes

By Clint Thompson Tomato prices are high right now for producers. They should be able to take advantage for a couple of more weeks, if they have a crop. “If” is the operative word, because supply is low. Bob Spencer, president of West Coast Tomato in Palmetto, Florida, attributes the low supply to the Christmas freeze event. Growers experienced significant bloom drop, …