Last fall, the Florida Department of Agriculture and Consumer Services (FDACS) held an essay writing contest to support its Farm-to-School program. The program’s goal is to link Florida farmers with school districts to provide locally grown fresh fruits and vegetables. The essay contest sought to engage the students who benefit from the program. More than 240 students submitted an essay. …
Maximize Marketing in the Online Space
By Lauri M. Baker Digital marketing could increase sales for agriculture-based businesses that sell directly to consumers. However, many business owners struggle to understand where to place their online efforts and how to effectively market in the digital sphere. The Center for Rural Enterprise Engagement (CREE) conducts research to understand best practices in digital marketing for agribusinesses. Then, the CREE …