By Tacy Callies “I went to college so I wouldn’t be a farmer,” says Rex Clonts. After earning a business degree from the University of South Florida in Tampa in 1972, Rex had several job offers and wasn’t sure which one to accept. He asked his father if it would be OK if he came home and worked on the …
Maximize Marketing in the Online Space
By Lauri M. Baker Digital marketing could increase sales for agriculture-based businesses that sell directly to consumers. However, many business owners struggle to understand where to place their online efforts and how to effectively market in the digital sphere. The Center for Rural Enterprise Engagement (CREE) conducts research to understand best practices in digital marketing for agribusinesses. Then, the CREE …