PLANT CITY, FL — Wish Farms is entering the 2025–2026 Florida strawberry season with renewed optimism, following a season marked by Hurricane Milton’s impacts and rising input and labor costs. The season, which runs through April, promises exceptional quality and flavor.
“Last year was a challenge,” said Nick Wishnatzki, Wish Farms Public Relations Director. “But our team’s strategy, resilience and adaptability have us feeling confident about the season. We’re eager to deliver berries that live up to our mission of providing the best tasting berries.”
Wish Farms and its partners are growing four key University of Florida strawberry varieties: Brilliance, Medallion, Ember, and Encore. Notably, the newer Ember and Encore varieties offer a wide array of characteristics, including size, flavor, and enhanced disease resistance.
“Based on last year’s performance, we expect Ember and Encore to deliver this season,” said Wishnatzki. “They have the potential to provide an overall boost in yield and productivity.”
The company represents around 17% of the Florida industry, with more than 2,500 acres of conventional, organic and Pink-A-Boo pineberry production.
About Wish Farms
Founded in 1922, Wish Farms is a fourth-generation family operated company based in Plant City, FL. It is a year-round grower, shipper and marketer of fresh strawberries, blueberries, blackberries, and raspberries, with pineberries available seasonally, it grows both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes patented traceability technology to ensure quality and safety by tying consumer feedback to specific information from each day’s harvest.
For more information, please visit www.wishfarms.com.