Montgomery, AL – Alabama Agriculture Commissioner Rick Pate unveiled the state’s “Thank a Farmer” initiative during a recent press conference held at Ravello Ristorante in Montgomery. The new campaign aims to increase public appreciation for farmers and raise awareness about where food originates.
“Through the ‘Thank a Farmer’ initiative, we’re encouraging Alabamians to show more gratitude for the food they enjoy and the people who grow it.” said Commissioner Pate. “During Covid, it became apparent that food security is national security. Farmers are frontline workers providing the food we so often take for granted. We are proud to celebrate them, and we want to ensure that every consumer understands the critical role they play in feeding families across Alabama and beyond. I’m so proud of the work we’ve done through Sweet Grown Alabama and this new initiative will only serve to further raise awareness of the vital role that farmers play in each of our lives.”
The “Thank a Farmer” initiative will be supported by a comprehensive plan that includes marketing, advertising, and media outreach to educate the public about the importance of appreciating farmers. The initiative will feature television, radio, digital, and print ads, along with a strong social media presence to engage communities across the state.
Farmer Testimonial
Also speaking at the event was Kelvin Anderson, a local produce farmer whose farm provides fresh vegetables to restaurants and markets across Alabama.
“As a farmer, I work tirelessly every day to provide high-quality produce to the people of Alabama,” said Anderson. “This initiative helps people understand that farming is not just a job, it’s a way of life. We grow food with passion, and it’s so rewarding to know that our work is appreciated. I’m proud to be part of this initiative and to help spread the message that every meal starts with a farmer.”
The “Thank a Farmer” initiative will continue to grow through marketing campaigns, media buys and partnerships with local restaurants, schools and businesses. The initiative encourages Alabamians to recognize the vital role farmers play in providing food, sustaining local economies, and preserving our land for future generations.
For more information about how you can get involved in the “Thank a Farmer” initiative, please visit www.thankstofarmers.com.