A veteran blueberry researcher has been named the University of Florida’s Horticulture Crop Breeding Endowed Chair, recognizing the royalties generated by the fruit varieties he’s developed for global farming and consumption.
Patricio Muñoz, a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) associate professor of horticultural sciences, was recently awarded the professorship by J. Scott Angle, UF interim provost and senior vice president for agriculture and natural resources.
“Dr. Muñoz is uniquely qualified to fill this endowed chair as a plant breeder who plays a central role in making UF/IFAS one of the nation’s premier university-based plant breeding operations,” said Angle. “His leadership keeps our blueberry breeding efforts laser-focused on developing cultivars that meet the needs of Florida producers first, and it results in millions of dollars in licensing revenue from around the world that we reinvest in innovation in plant breeding.”
Accomplishments
During Muñoz’s time as a blueberry breeder at UF/IFAS, the program has brought in more than $50 million in royalty revenue to UF. Muñoz has released or collaborated on the release of 14 blueberry cultivars, four forage and six turfgrass cultivars.
He also led the development of a smartphone app that helps growers scout for blueberry pests and diseases and provides information about the cultivars UF/IFAS has released.
Muñoz also led the creation of the UF/IFAS Plant Breeding Ph.D. program, one of the first of its kind in the nation. With all these accomplishments, the title is special for Muñoz.
“This professorship is an honor and shows, again, the support we have from UF and UF/IFAS toward plant breeding,” said Muñoz, who has 18 years of experience as a crop breeder. “I feel grateful to be recognized with this professorship, and I thank my team and collaborators for the support.
“We will continue in the path to help our Florida stakeholders be more profitable while advancing the knowledge to breed horticultural crops faster, cheaper and more accurately,” he added. “I am a believer of my motto, ‘Local focus with a global impact.’ I consider Southern Highbush Blueberry (SHB) the ‘Gatorade of UF/IFAS,’ because like Gatorade, SHB was also developed by UF and nowadays is consumed globally.”