By Clint Thompson Supply overwhelmed demand in the strawberry industry in March. As a result, the subsequent market did not respond favorably for Florida growers. Matt Parke, farm manager of Parkesdale Farms in Plant City, Florida, stopped harvesting his crop on March 17, because he was going to lose more money harvesting the crop than if he had just stopped. …
Courtesy of UF/IFAS: Florida Blueberry Season Means Yummy Fruit for Consumers
Ready to pick your own blueberries or buy them at the grocery store? Florida’s blueberry season is here, so you’ll likely find a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) variety near you. When consumers travel to the supermarket, they will not find blueberries labeled as UF/IFAS varieties. Chances are, however, if you are buying Florida-grown blueberries, …
South Florida Pest and Disease Hotline: Aphid Pressure Increasing
Aphid pressure is increasing across southern Florida, according to the South Florida Pest and Disease Hotline. Scouts are reporting low to moderate numbers in central Florida. Recent increases have occurred despite insecticide applications being made, especially with melon aphids. The outlook is especially concerning in Southwest Florida, as populations are observed to be moderate to high in pepper fields and …
New Study Shows Key Strategies for Merchandising Watermelon
The National Watermelon and Promotion Board (NWPB) has announced the release of its most recent consumer research and Marketing Guide that will arm producers with information to make strategic decisions and build awareness of the opportunities within the watermelon industry. The study is entitled, “Watermelon Attitudes and Usage Research.” It delves into consumer thought patterns centered around watermelons. Its focus …
Sweet Corn Marketing Focuses on Cinco de Mayo
By Clint Thompson Florida sweet corn industry leaders are modifying their marketing efforts to better highlight this year’s crop. “Demand is what it is this time of year. We’ve talked about this before where up north, if it’s cooler up north, demand doesn’t jump up because people aren’t outside as much,” said Tori Rumenik, director of commodity services and supply …
UF/IFAS Research: Nitrogen Recommendations for Evergreen Blueberries Being Studied
By Clint Thompson Nitrogen recommendations for evergreen blueberry production in Florida are still a relative unknown for growers. Lauren Goldsby, graduate research assistant at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS), hopes to provide some clarity with research at the UF/IFAS Citra location. “We’re aware that we can produce evergreen production in the state of Florida. …
Who’s Feeling Nutty? UF/IFAS Macadamia Research Needs Volunteer Producers
By Clint Thompson Macadamia nuts are currently being considered as an alternative crop for Florida production in the central and southern part of the state. Whether there is a future for the nut in the Sunshine State will be largely determined by the interest level from potential producers. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are …
UF Web-Based System Launches ‘Climate Indicators Tool’ to Help Producers
A new University of Florida (UF)-developed web-based tool will help growers reduce risks that come with climate variability. It is called the “climate indicators tool,” the newest addition to AgroClimate, a web-based platform designed 15 years ago by Clyde Fraisse, a UF Institute of Food and Agricultural Sciences (IFAS) professor of agricultural and biological engineering. Growers can use the new …
What’s Next? Management Tips for North Florida Watermelon Producers
By Clint Thompson Watermelon plants are in the ground throughout North Florida. Growers are now tasked with ensuring their plants are protected and cared for over the next couple of months. Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Regional Specialized Extension agent in Live Oak, Florida, provides some management tips for producers. “We want to …
South Florida Pest and Disease Hotline: Whitefly Update
Whitefly infestations are increasing across vegetable fields in central and southern Florida, according to the South Florida Pest and Disease Hotline. Multiple scouts reported low but increasing numbers of whiteflies on tomatoes in the central Florida area. Older squash plantings have been hit hard by the insects, as reports indicate moderate to high populations. Younger squash plants have low populations. …



















