Florida’s watermelon market prices endured a drastic drop this year, and so did growers’ profits.
According to a blog post from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS), pricing this year tracked below prices recorded in 2023 and 2024. The average reported price on June 13, 2025 was $115.50 per bin. That compares to $231 per bin on June 13, 2023, and $171.50 per bin on June 13, 2024.
Florida watermelon production was valued at $264.3 million in 2023, and partly due to the high watermelon prices recorded during Florida’s harvest season. The value of the state’s production dropped to $198.3 million in 2024, according to the U.S. Department of Agriculture National Agricultural Statistics Service.
Florida’s watermelons are mostly harvested during April, May and June, with the Suwanee Valley’s production usually harvested during late May and June.