WINTER SPRINGS, FL – The National Watermelon Promotion Board (NWPB) is excited to announce the call for entries for their 16th annual Watermelon Retail Merchandising Contest. Retail chains, independent retailers, and commissaries are invited to compete for more than $10,000 in cash and prizes. The grand prize winner will receive $5,000, with $2,500 awarded to the second place, $1,000 for third place and $500 each for three honorable mentions. The first 25 entries will receive a $15 gift card as an early bird incentive.
Thanks to a continued collaboration with Tajín® for the 2024 season, the first 100 entries featuring watermelon and Tajín® seasoning in their in-store displays or across social, digital, print and web marketing efforts will each receive a $20 Amazon digital gift card. This partnership not only increases the contest’s appeal but also offers retailers a fantastic cross-merchandising opportunity. The combination of fresh watermelons and Tajín’s chili-lime seasoning provides a unique and flavorful experience for consumers.
“We are excited to infuse our contest with an extra ‘zing’ through our partnership with Tajín,” stated Juliemar Rosado, Director of Retail and International Marketing. “Combining watermelons with Tajín enhances a variety of dishes and cuisines, offering a fantastic opportunity for cross-merchandising promotions to showcase the unique benefits of both products.”
Retailers can enter by submitting their entries, including photos, links, screenshots, etc., online or via email. All entries must be received or postmarked by midnight Eastern on Sept. 13, 2024. For more information, including official contest rules and entry forms, visit Watermelon Retail Contest or contact NWPB at retail@watermelon.org.
About National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 700 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.