Florida Citrus Mutual Executive Vice President and Chief Executive Officer Matt Joyner’s optimism about the industry’s future comes on the heels of a major citrus grower stepping out of production. Alico’s departure from the citrus industry earlier this year was a body blow to the industry, according to one industry expert. Joyner feels similarly but also believes there are extenuating …
State Budget Allocates $65 million to Florida Citrus
This year’s Florida state budget, established by the Legislature in early May, is the largest in history at nearly $115 billion. Florida Citrus Mutual (FCM) reported that approximately $65 million was allocated to the citrus industry. FCM itemized what was allocated to the citrus industry prior to Gov. Ron DeSantis signing the budget: Additionally, the Department of Agriculture package bill passed on …
FDOC Media Relations and Promotion of OJ
The Florida Department of Citrus (FDOC) worked with Florida Citrus Mutual (FCM) and public relations agency Red Hill Strategies to manage media requests regarding crop forecasts and the impacts of hurricanes in 2022. The FDOC has also worked with FCM to develop a toolkit about the application of oxytetracycline in the fight against HLB. FDOC Director of Global Marketing Samantha Lane reported on that …