By Shinsuke Agehara University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows that intermittent sprinkler irrigation has great potential to establish Florida strawberries more efficiently — saving water while potentially boosting yield. Most Florida strawberries are established from “bare-root” transplants. They are dug out of nursery fields, often in northern California or Canada, and shipped to Florida …
North Florida Watermelon Acreage Needs to Decrease
By Clint Thompson Watermelon acreage in the Suwanee Valley Region of North Florida could see a reduction in 2026. According to one industry expert, it needs to decrease. Reduced acres could benefit the industry in North Florida and South Georgia. Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences Regional Specialized Extension agent in Live Oak, Florida, talked …
Wish Farms Accelerates Berry Innovation with Raspberry, Blackberry Breeding
Plant City, FL – Wish Farms, a Plant City-based, international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, announced its proprietary breeding company, Berry Sweet Research (BSR), is advancing quickly towards commercialization of new varieties. Entering its fourth year of rigorous seedling evaluation, BSR is setting new benchmarks in innovation, flavor, and performance in its mission of …
Bursting With Sweetness: Florida Strawberry Harvest Season Underway
Florida’s late fall and winter do not just bring cooler, less humid weather; they bring the sweet burst of locally grown strawberries. Juicy, vibrant and fresh from the fields, these Sunshine State gems are waiting at your favorite market. Farmers in Hillsborough, Manatee and Polk counties are growing and harvesting Florida strawberries on about 16,000 acres from December until the …
SCFBA Disappointed with Farm Aid Package
The co-chairs of the Specialty Crop Farm Bill Alliance (SCFBA) expressed disappointment in response to President Trump’s aid package for farmers that was announced on Monday. The USDA announced that $12 billion will be made available in one time bridge payments to farmers in response to temporary trade market disruptions and increased production costs. The payments are intended, partially, to …
Suwanee Valley Watermelon Institute Informs Growers Ahead of 2026 Season
By Clint Thompson North Florida watermelon growers are in the planning stages for next year’s crop in the Suwanee Valley region. That made Thursday’s Suwanee Valley Watermelon Institute in Fanning Springs, Florida, especially important. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers highlighted trendy topics that producers must consider, a little more than two months away from …
Suwanee Valley Watermelon Institute Scheduled for Dec. 4
By Clint Thompson North Florida watermelon growers should mark their calendars for Thursday, Dec. 4 for the annual Suwanee Valley Watermelon Institute. Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences Regional Specialized Extension agent in Live Oak, Florida, talked about the upcoming meeting, scheduled to take place in Fanning Springs, Florida. “The first Thursday in December we’ll …
South Florida Pest and Disease Hotline: Choanephora Update
Reports of Choanephora Rot in South Florida vegetable crops range from medium to low populations, according to the South Florida Pest and Disease Hotline. In Southwest Florida, crop scouts report Choanephora in multiple pepper fields with low incidences, typical for the current hot fall weather. However, some fields have experienced significant infections leading to plant damage. In fields in the …
Lack of Tropical Activity Leads to Exceptional Drought in Southeast
By Clint Thompson The lack of tropical systems this summer and early fall contributed to extreme and exceptional drought designations across some areas in the Southeast. Pam Knox, University of Georgia (UGA) Extension agricultural climatologist, highlighted the current drought period that includes exceptional drought areas in South Georgia and North Florida. “It was pretty wet early in the growing season …
Specialty Crop Grower Magazine: Cultiva, Bend But Don’t Break
By Frank Giles When Federico Boscolo arrived in North Florida to establish and operate a new leafy greens farm, the concept of 100-year storms was not burned into his mind or vocabulary. That changed in 2017 when a nearly decade-long stretch of quiet hurricane seasons ended with Hurricane Irma. Boscolo’s family hails from Italy, where their company, Cultiva, is a …



















