By Clint Thompson As soon as North Florida watermelon producers can get their plants in the ground, the sooner they can harvest their crop amid a tight marketing window. So, it has been no surprise to see so many farmers start their planting seasons earlier and earlier in recent years. But that has been the case and will likely happen again …
Suwanee Valley Watermelon Institute Panel Highlights Grafting’s Importance During Fusarium Wilt Discussion
By Clint Thompson Fusarium wilt remains a challenge for watermelon producers in North Florida and South Georgia. Grafting is a way for growers to navigate its challenge, says Josh Freeman, regional sales manager with TriEst Ag Group. “If you take markets aside, markets come and go, but fusarium, that’s not going to change. In my opinion, varietal resistance is not …
Paper Mulch Research Update for Southeast Watermelon Growers
By Clint Thompson University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are continuing their studies in paper mulch with respect to watermelon production in the Southeast. Its development is important for a region that depends heavily on watermelon production. Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences Regional Specialized Extension agent in Live Oak, …
Specialty Crop Grower Magazine: Optimizing Federal Food Program Spending Benefits U.S. Growers
By Frank Giles America’s farm and food policy is a complicated business. It is a constantly shifting landscape, especially under President Trump’s tariff-driven approach. To stay up to date on these matters, I recommend following the work of Daniel Munch, economist for the American Farm Bureau Federation (AFBF). He has spoken at a couple of AgNet Media events and always …
South Florida Watermelon Update
By Clint Thompson One Florida watermelon industry expert believes South Florida’s production succeeded this fall, due in large part to minimal whitefly pressure and zero tropical system impact. Laura Land, member of the executive council of the Florida Watermelon Association, talked about South Florida’s season during the Suwanee Valley Watermelon Institute on Dec. 4. “I think they had a good …
Drought Monitor Update: Recent Rains Erase Exceptional Drought in Southeast
By Clint Thompson Heavy rains during the Dec. 6-7 weekend reduced some of the drought being experienced across the Southeast. According to the Dec. 11 release of the U.S. Drought Monitor, there are not any exceptional drought areas across South Georgia and North Florida. Those areas are still highlighted by extreme drought designations. Georgia Extreme drought in South Georgia includes …
Specialty Crop Grower Magazine: Smarter Water Use for Florida Strawberries
By Shinsuke Agehara University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows that intermittent sprinkler irrigation has great potential to establish Florida strawberries more efficiently — saving water while potentially boosting yield. Most Florida strawberries are established from “bare-root” transplants. They are dug out of nursery fields, often in northern California or Canada, and shipped to Florida …
North Florida Watermelon Acreage Needs to Decrease
By Clint Thompson Watermelon acreage in the Suwanee Valley Region of North Florida could see a reduction in 2026. According to one industry expert, it needs to decrease. Reduced acres could benefit the industry in North Florida and South Georgia. Bob Hochmuth, University of Florida Institute of Food and Agricultural Sciences Regional Specialized Extension agent in Live Oak, Florida, talked …
Wish Farms Accelerates Berry Innovation with Raspberry, Blackberry Breeding
Plant City, FL – Wish Farms, a Plant City-based, international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries, announced its proprietary breeding company, Berry Sweet Research (BSR), is advancing quickly towards commercialization of new varieties. Entering its fourth year of rigorous seedling evaluation, BSR is setting new benchmarks in innovation, flavor, and performance in its mission of …
Bursting With Sweetness: Florida Strawberry Harvest Season Underway
Florida’s late fall and winter do not just bring cooler, less humid weather; they bring the sweet burst of locally grown strawberries. Juicy, vibrant and fresh from the fields, these Sunshine State gems are waiting at your favorite market. Farmers in Hillsborough, Manatee and Polk counties are growing and harvesting Florida strawberries on about 16,000 acres from December until the …



















