By Peter Chaires Each year, the citrus breeding teams provide opportunities for interested parties to sample fruit from new and recent selections. This is a great opportunity to keep current on the results of this research. Some of these events also include field tours and opportunities to see the trees. A significant effort is being made to accelerate the identification …
Update on New HLB Treatments
By Frank Giles The Citrus & Specialty Crop Expo, held Aug. 17-18, in North Fort Myers drew growers from across Florida and beyond. Citrus growers in attendance were eager for information on HLB treatments. Rick Dantzler, chief operating officer of the Citrus Research and Development Foundation (CRDF), spoke during the general session educational seminars and provided an update on products …
Rubio: Bill to Reduce OJ Brix Blocked
U.S. Sen. Marco Rubio of Florida on Aug. 4 said Senate Democrats blocked a bill Rubio introduced that would have resulted in lowering the Brix level of not-from-concentrate orange juice (NFC OJ). That bill would have directed the Food and Drug Administration (FDA) to take the Brix-lowering action. Rubio had introduced the Defending Domestic Orange Juice Production Act (S. 4394), …
Orange Juice on Consumers’ Radar and Florida Fruit in Demand
Weather, disease, and pandemic put a focus on the need to increase production.
Fruit of the Pandemic: Drink a Glass of OJ Every Day
Shannon Shepp of the Florida Department of Citrus says increased orange juice consumption is and should be the new normal.
Why You Should Drink Your Orange Juice
Recent stats confirm the citrus-fueled beverage supports a healthy lifestyle. In this day and age, that element is essential.
Why Consumers Reach for 100% Orange Juice in Time of Crisis
We don’t know what the full impact of COVID-19 will be on our industry yet, but early indicators show OJ has a favored status in Americans’ hearts.
What the Citrus Sector Should Do to Increase Juice Demand
2019 Citrus Achievement Award winner Bob Behr says the industry needs to get more aggressive in telling its story to the masses.
New Talent Key to Future Growth of Florida Citrus
Learn how 2019 Citrus Achievement Award winner Bob Behr is planning for the future and fighting for orange juice.